ĐÔNG HỒ ART – FOLK SPIRIT IN MODERN DESIGN
At Độc Mác, we don’t just design — we tell stories.
Inspired by the Đông Hồ folk art style, every stroke is a whisper from the past, every detail a cultural heritage reimagined through the lens of contemporary creativity.
Inspired by the Đông Hồ folk art style, every stroke is a whisper from the past, every detail a cultural heritage reimagined through the lens of contemporary creativity.
From the image of a child holding a fish, to lotus vases and soft, silk-like curves — each element is hand-drawn with rustic charm, balanced composition, and traditional Vietnamese color tones, infused with national identity.
Rather than chasing trends, Độc Mác returns to the roots — so that each design is not only visually captivating, but also soulful, profound, and emotionally resonant.
We believe that in today’s modern world, it is tradition that helps a brand leave a lasting impression.
We believe that in today’s modern world, it is tradition that helps a brand leave a lasting impression.
Tranh Đông Hồ Việt Nam vốn nổi tiếng với nét vẽ mộc mạc, màu sắc tươi sáng và hình ảnh gần gũi đời sống. Làng tranh Đông Hồ xưa vẽ trên giấy điệp, dùng màu tự nhiên từ than tre, vỏ sò, lá cây… tạo nên những gam màu ấm áp, giản dị mà vẫn rất sinh động. Đó không chỉ là tranh, mà là thông điệp văn hoá về sự no đủ, hạnh phúc và lạc quan.
Bao bì hạt điều Vigonut’s được thiết kế dựa trên tinh thần ấy. Hình ảnh em bé bụ bẫm, má hồng, miệng cười hiền hậu – biểu tượng cho phúc lộc và niềm vui – xuất hiện trên từng vị hạt điều. Mỗi nhân vật đều mặc áo truyền thống, cầm hạt điều như món quà quý giá, thể hiện thông điệp: hạt điều Việt – tinh hoa từ đất mẹ, được gìn giữ qua bàn tay cần mẫn và tình yêu của con người.
Gam màu chủ đạo (đỏ, vàng, nâu, xanh lá) không chỉ làm nổi bật kệ hàng mà còn gợi cảm giác thân thuộc, dân dã, mang đậm hồn Việt. Đây cũng là hướng đi khác biệt của Vigonut’s, khi kết hợp di sản văn hoá vào thiết kế hiện đại, tạo điểm nhận diện riêng và kết nối cảm xúc sâu sắc với khách hàng trong nước lẫn quốc tế.
Vietnamese Dong Ho folk paintings are famous for their rustic brushstrokes, bright colours, and close-to-life imagery. Traditionally drawn on “diep” paper with natural colours from bamboo charcoal, seashells, and plants, these paintings evoke warmth, simplicity, and liveliness. More than just art, Dong Ho paintings are cultural messages of abundance, happiness, and optimism.
Vigonut’s cashew packaging is designed with this spirit. Each flavour features a chubby child with rosy cheeks and a gentle smile – symbolising prosperity and joy. These characters wear traditional costumes, holding cashews as precious gifts, conveying the message: Vietnamese cashews – the quintessence of the motherland, nurtured by diligent hands and loving hearts.
The key colour palette (red, yellow, brown, green) not only enhances shelf visibility but also evokes a familiar, rustic, and deeply Vietnamese feeling. This is Vigonut’s unique direction – integrating cultural heritage into modern design to create distinctive branding and deep emotional connection with both local and international customers.
“When a brand tells its story through the soul of its culture – it lives in the hearts of its audience.”
In a world overwhelmed by visuals, what makes a brand truly memorable?
It’s not glamour. Not gimmicks.
It’s identity. Culture. Emotion that echoes deep in memory.
It’s not glamour. Not gimmicks.
It’s identity. Culture. Emotion that echoes deep in memory.
Độc Mác proudly pioneers the integration of traditional Vietnamese fine arts — especially Đông Hồ folk paintings — into brand and packaging design.
Every image we create is not only beautiful, but soulful, meaningful, and rich with stories retold through a modern lens.
Packaging isn’t just to wrap — it expresses your essence.
Labels aren’t just for distinction — they convey emotion.
Logos aren’t just symbols — they are the roots of your brand.
Labels aren’t just for distinction — they convey emotion.
Logos aren’t just symbols — they are the roots of your brand.
If you create products rooted in Vietnamese value — let your brand wear an identity it truly deserves.
No copying. No templates. We design by hand — with heart — and with the soul of Vietnam.
No copying. No templates. We design by hand — with heart — and with the soul of Vietnam.
Message us today to begin crafting a brand that embodies Vietnamese identity and connects deeply with the world.
ABOUT ĐỘC MÁC: https://thietkedocmac.com/gioi-thieu.html
